Philip Morris International’s Marlboro joins the trend of cigarette alternatives with a new product called HeatSticks, which will vaporize tobacco instead of burning it. Philip Morris spent ~$2 billion over the last ten years developing its e-cigarette. HeatSticks will vaporize real tobacco, instead of liquid nicotine like current popular e-cigarettes. Philip Morris International’s CEO believes that e-cigarettes, “represent a potential paradigm shift for the industry, public health and adult smokers.” - Link

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