@AnheuserBusch’s @budlight launched flavored margarita beer drinks called ‘Ritas in 2012 and they have become one of the biggest success stories in recent beer history with sales growing from $150MM in 2012 to almost half a billion in 2013.  ‘Ritas are more appealing to women (65% of customers vs. 30% for Bud Light beer consumers overall). - Link