@LGUS will promote its LG G3 smartphone by integrating it into a @DudePerfect, @YouTube star, video. Every couple of weeks, 5 men in their mid-20s known as Dude Perfect post a video showing them make a stunt or trick shot.  By integrating brands into YouTube videos, users earn money from not only the brands, like LG, but also from the pre- and post-roll ads. - Link