@GeneralMills is targeting nostalgic customers who grew up eating Lucky Charms for breakfast to increase cereal sales. It may seem counter-intuitive to target an aging part of the population, but Americans over 55 years old are 25% of the population and are expected to grow to 30% by 2020, so nostalgia may be an increasing focus of brands’ growth plans!  Indeed, celebrating Lucky Charms’ 50th birthday last year drove a 3% jump in sales. - Link