@ProcterGamble’s @Always will re-enter the growing adult incontinence industry this fall with $150mm marketing support, following test-marketing of adult incontinence products tests in the U.K. The American adult incontinence industry is a $1.4B market, up 6% from last year. This is due to baby boomers aging – 10,000 boomers turn 65-year-old every day. The Always brand will be used because ~70% of the incontinence market are women. - Link