@OldNavy partnered with @jimmykimmel to create a skit for “Jimmy Kimmel Live” using Old Navy flip-flops in a “unique” way. Skit is to help promote Old Navy’s flip-flop sale, one of Old Navy’s biggest annual events (June 28). To further promote the sale, Old Navy placed 36 flip-flop vending machines (containing 9,000 flip-flops) in New York and Los Angeles that will dispense a free pair of flip-flops when consumers tweet a code. This will almost guarantee Old Navy 9,000 tweets. Part of Old Navy’s shift from traditional media to alternative distribution channels. - Link