@WholeFoods, America’s largest organic and natural foods chain, launched its first national marketing campaign. Although once long focused on regional marketing, Whole Foods’ campaign includes billboards, magazines, TV, and online. The goal of this campaign is to make Whole Foods stand out in the increasingly competitive organic market. More and more consumers want to know where their food comes from and how it’s sourced. Thus, the campaign emphasizes how Whole Foods is different, what they value, and the higher standards that Whole Foods has established. -  Link