@Macys used @facebook premium video ads as part of their Black Friday marketing campaign. Macy’s hoped these Facebook ads would keep the brand on people’s mind throughout the shopping holiday, especially if they missed the parade. @katespadeny launched Facebook video ads in early Nov. that reached over 6.7 mill. people. According to Facebook video content is exploding on its site with over 100,000,000 videos uploaded a month. - Link