@kraftfoods partnered with @McDonalds to launch @McCafe bagged coffees, which come to stores next week. The two companies chose @DDBChicago, McDonald’s longtime national agency, to lead the campaign because of their strategic expertise and knowledge of the McCafe brand and CPG sector. By partnering with McCafe, which has widespread brand awareness, Kraft might have a better opportunity in the premium coffee category than with its Gevalia coffee brand. However, the two will face strong competitors @Starbucks and @DunkinDonuts. - Link

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