@facebook announced that starting January, it will cut down the amount of promotional posts that show up in users’ News Feeds. While facebook has already been vetting ads, it will now also vet organic posts from brands. This move has not been well-received by many marketers, because organic facebook posts are a free communication channel that is a part of their marketing plans. The move is primarily to protect the user experience, however, this move also pushes marketers to buy ads.- Link