@Snapchat, ephemeral messaging service, appears to have settled on using live TV as its new ad model. Snapchat is talking with marketers about selling sponsorship of individual “Our Stories”, its live events product that appears in users’ contact lists, as well as paying to have branded snaps during live event “Our Story” collections. In order to close the gap between its $10B valuation and revenue, Snapchat is trying to attract brand advertisers who are directing their money to digital video ads. According to @eMarketer’s estimates, U.S. advertisers are expected to spend ~ $6B on digital video ads this year and ~$12.7B in 2018. - Link