A cool thing happened to @Target for the first time in awhile - viral #alexfromtarget. A picture of Alex Labeouf, a formerly unknown 16-year-old teenage Target clerk, in uniform bagging groceries surfaced on @twitter Sunday afternoon and was viral with the hashtag #alexfromtarget by Monday. There have been attempts to make sense of how #alexfromtarget went viral, including a startup trying to falsely take credit, but no one can find any. For the past few years Target has suffered due to decreasing interest in big box stores and last year’s massive credit card hack. Thus, Target has been trying to be cool again and appeal to customers again by emphasizing its designer collaborations, exclusive toy lines, and now embracing the serendipitous #alexfromtarget. - Link

Comment