@KCCorps @Kleenex hopes to increase sales this cold-season by making simple acts of kindness (involving sharing tissues) their #KleenexCare campaign’s centerpiece. #KleenexCare is a digital, social-media, public-relations and TV campaign. The campaign comes amid early indications captured via Achoo.com’s Cold and Flu Predictor that this year’s cold and flu season will be worse than last year’s mild one.  - Link