@BuzzFeed debuted its first e-commerce-enabled branded content -- a @Loreal USA sponsored beauty post that featured a “Love it? Buy It!” button for readers. BuzzFeed wants to see whether consumers are interested in using their website to not only read content but to also buy products. Thus far, BuzzFeed has only partnered up with L’Oreal to test its e-commerce capability that will help quantify its sponsored content’s effect on business. In the past, Buzzfeed has successfully produced and distributed viral content (in August the site had 69 mill. unique visitors in America). - Link