@JNJCares’s @ListerineGlobal, mouthwash category leader, launched its “Heroic Habits” campaign on TV, print, and digital to improve overall oral health (using Listerine products) and grow the mouthwash market. Its “Heroic Habits” @YouTube channel received more than 1 mill. views in its first 3 weeks. Sales for the category increased 2.6% in the last 52 weeks, and Listerine's approach added 1.3 points to its market share in the latest 4 week period. - Link