@ABI_Devices found that “'For CPGs, 70% of brand decisions are made at the aisle level.'” Thus, retailers and CPG companies are trying to use data aggregation and shopper recognition software to tailor deals to consumer preferences while they are in the aisle. Companies are utilizing user-generated preferences and in-store movement tracking (via retailer apps, store Wi-Fi, & data-processing cameras) to find out which displays are most appealing to individual consumers. While in-store tracking is controversial, @rsrresearch found that consumers are willing to give up information if they will receive a relevant need in return - like a personalized discount for a product they have shown interest in. - Link