@Unilever’s @Dove is working with @Snapchat to increase self-esteem through its annual “Self-Esteem Weekend”. Many brands do not want use Snapchat, because they do not want to associate their brand with a common channel for sexting. However, Dove wants to leverage Snapchat’s ephemeral nature to have a more organic personal, one-to-one conversation with girls and women in a place where they feel comfortable. - Link